Job i Århus
Plecto is looking for an ambitious and tech-savvy CMO for our fast growing software-as-a-service startup headquartered in Aarhus, Denmark. You have a strong background within digital marketing and for your marketing is not just a job - it’s also your personal interest. You follow many different sites and media to stay up to date with current trends and you are generally an expert in your field that people come to for advice. You balance the disciplines of data and communication in a way others see impossible.
You will manage a team of currently three people which will expand over time as we grow and as you are able to show results. It’s our belief that there are no fixed marketing budget - rather, we know our numbers (CPA, CAC, CLTV, etc.) and your job is to help bring as many customers to Plecto as possible by implementing the right channel mix and make sure your KPIs are green. However, we of course have a reserved budget every month for experimenting :-) You enjoy splittests and other ways to continuously evaluate and improve. You will be measured on leads qualified by our sales department as ICPs.
Together with the CEO you will define and execute the marketing, PR and brand strategy and help define what and how we communicate to our customers. You will make sure our communication is aligned across all channels and whenever we make anything public. You will be a part of the management team and report directly to the CEO of Plecto. You will also occasional...