Paid Performance Responsible

Do you have an eye for detail in spotting performance trends and an ability to efficiently respond to performance peaks through driving traffic in the most optimised & cost-efficient way, knowing which action to take based on performance data analysis and communicating it quickly and efficiently to stakeholders to achieve long term brand awareness goals?

Maybe it’s you we are looking for in this exciting position as our new Digital Paid Media Performance Responsible.

You will manage digital performance, initiatives, and projects to drive digital acquisition. You will collaborate with the internal digital & marketing team as well as partnering with our agency to deliver the acquisition strategy and ultimately the ambitious growth plans over the coming years.

You will work continuously to improve our digital and creative assets and will help to drive our performance activities across our digital areas. Your role in driving performance for these areas will be essential as we continue to deliver streams of sustainable revenue.

You will be working from the LIEWOOD head office in Copenhagen and report to our CX Manager, Marketing.

RESPONSIBILITIES

As part of our team, you will have the opportunity to evolve rapidly, contributing to the success of a brand that understands the needs of modern family life. You will play a central role in driving numbers, with the ability to work towards and exceed targeted metrics with a detailed understanding of paid search and digital channels.

Your task will include but not be limited to:

• Manage and direct our Digital Agency media team to execute channels in line with the strategy and targets (PPC, Meta, Display, Pintrest & Affiliates)
• Collaborate with our Digital Agency to establish and deliver a robust optimisation plan with clear and concise performance reporting.
• Performance reporting against sales targets, showcasing digital contribution and opportunities to improve.
• Weekly and monthly presenting of digital performance to key stakeholders and partners around the business, preparing clear and concise documentation to share results and plans.
• Create and propose new lead generation strategies to trial and test in Europe, and lead the testing and onboarding of new channels/suppliers if successful.
• Proactively coordinate regular creative refreshes across all paid activities.
• Support the wider digital team with CRO strategy across the key European websites. Including excecuting the strategy and monitoring performance.
• Work with our external agency to implement best-in-class tracking across our websites and be responsible for ensuring this is always up-to-date and accurate.
• Work with Digital & marketing team to deliver an improved UX and customer journey.

To succeed in this role

You have:

• Experience in creating, developing, and managing digital paid media strategies across Google Ads, Meta, Pintrest, Bing)
• Experience in setting up, managing, and reporting using GA4
• A data-driven digital expert, you will have a deep understanding of funnel metrics
• Professional proficiency in English; knowledge of Danish will be considered an advantage

You are:

• Able to embrace a team attitude, you will deal with complexity and ambiguity here and we have found a collaborative approach is the best response.
• Curious and have a big interest and knowledge in digitalization and new technologies

How to Apply

If the above matches your profile and you're passionate about design, aesthetics, and making a meaningful impact, we invite you to apply and be a key player in shaping the future of LIEWOOD!

For questions regarding the position, please contact: People & Culture Manager, Line Neustrup, [email protected]