Media Manager - LUXE Division - Copenhagen
København
Calling all innovators, disruptors, and dreamers! Join L’Oréal, the world's #1 beauty company present in over 150 markets. For over 100-years, we’ve been transforming, fueled by data, tech, innovation, and science. Together, we solve complex challenges at scale, while staying true to our commitments to society and the planet. We are currently looking for a Media Manager for L’Oréal LUXE in Copenhagen.
Your mission…
As MEDIA MANAGER you are the expert in paid media executing the brand’s communication (launches, always on) across all media touchpoints with a strong focus on digital platforms. You own the connection to the consumers in the media landscape, leading the campaign and content strategy. You have a profound understanding of the types of content that engages and enriches the audiences.
You will…
Define the overarching brand media strategy based on brand global strategy in Nordic Region focusing on digital media Define media segmentation and targeting based on the consumer profiles Collaborate with Product Brand Manager and Communications Manager to develop the influencers and owned social channels approach, as part of the overarching digital media strategy Be responsible for full media planning and execution, including agency brief, content plan delivery, follow up, performance reporting, KPIs and benchmark tracking. Create and/or localize content for paid digital media campaigns and digital retail content in collaboration with Online Brand Manager, Product Brand Manager, Communications, E-merchandisers and E-KAMs Responsible for optimizing campaign, audience, buying and content performance, based on media guidelines developed with agencies and internal CDMO team Together with E-commerce manager drive Transactional Media strategy and execution Manage marketing budget for concerned digital media envelopes, in alignment with Brand Director and Product Brand Manager Work with Digital Expert Community to further develop the digital media expertise within the Nordics Hub Follow the media discussion and report on competition and trend alerts Be the voice of the Nordic markets to our regional HQ on the paid digital media activations You are…
You have +2 years of experience from a similar role, preferably from the FMCG industry or medical industry, focus on digital media You have in-depth knowledge of digital media campaign best practices & execution: both awareness and transactional parts Being an expert in media landscape in Nordics is a plus Having content development experience is a plus Having e-commerce experience is a plus You have good communication and presentation skills You are detail oriented, works in a structured manner and well-organized in your daily work You are fluent in English and at least one of the Nordic languages (written and verbally) We are looking for Media Manager to start as soon as possible . The employment is permanent. We are reviewing applications and inviting for interviews on a rolling basis, so do not wait to apply! We welcome everyone to apply for a job at L’Oréal no matter your gender, ethnicity, physical abilities, religion, or sexual orientation.
What’s in it for you?
We offer you great level of responsibility from the very start, challenges and opportunities including an individual career plan, coaching leadership, an extensive catalogue of trainings and e-learnings, competitive personnel benefits, modern offices, and a dynamic and international working environment with engaged and skilled colleagues. Our Nordic organization counts close to 1000 employees based in the four Nordic capitals, Denmark being the Nordic headquarter and counting 500 employees.
Who are we?
Leading the world in beauty and pioneering the world of beauty tech; we are 85,4K employees across 150 countries on five continents and has a unique international portfolio of 35 brands. The Group generated sales amounting to 38,28 billion euros in 2022, and e-commerce accounted for 28% of the Group’s sales. We push boundaries and move fast globally to stay ahead of the game. As market leader, we continuously deliver innovation and digital solutions that can bring beauty to all people around the world. L’Oréal truly embraces entrepreneurship, and you’ll have the chance to conceptualize ideas and bring them to life in an agile way not least through continued digital innovation. Your job will be your own innovation playground.
What we do at L’Oréal always have a big impact. At L’Oréal, we define success as making a positive, conscious impact. We’ve been recognized as the World most ethical company in the world by Ethisphere®. For the seventh time in a row, L’Oréal has been recognized as a global leader in sustainable development by the international non-profit organization CDP® in three areas: combating climate change, sustainable management of water and protecting forests, for the fourth year running. In 2022, L’Oréal was for the 6th consecutive year recognized by the Bloomberg Gender-Equality Index (GEI) for having successfully created an inclusive and equal work environment. We believe diversity fosters creativity and accelerates innovation. To ensure that our products meet the needs of every form of beauty in every culture, our team members must be as diverse and inclusive as the world itself. For us, our job is more than just a job, it is about building a better future for others and our planet.
Freedom to Go Beyond. That’s the Beauty of L’Oréal.
Your mission…
As MEDIA MANAGER you are the expert in paid media executing the brand’s communication (launches, always on) across all media touchpoints with a strong focus on digital platforms. You own the connection to the consumers in the media landscape, leading the campaign and content strategy. You have a profound understanding of the types of content that engages and enriches the audiences.
You will…
Define the overarching brand media strategy based on brand global strategy in Nordic Region focusing on digital media Define media segmentation and targeting based on the consumer profiles Collaborate with Product Brand Manager and Communications Manager to develop the influencers and owned social channels approach, as part of the overarching digital media strategy Be responsible for full media planning and execution, including agency brief, content plan delivery, follow up, performance reporting, KPIs and benchmark tracking. Create and/or localize content for paid digital media campaigns and digital retail content in collaboration with Online Brand Manager, Product Brand Manager, Communications, E-merchandisers and E-KAMs Responsible for optimizing campaign, audience, buying and content performance, based on media guidelines developed with agencies and internal CDMO team Together with E-commerce manager drive Transactional Media strategy and execution Manage marketing budget for concerned digital media envelopes, in alignment with Brand Director and Product Brand Manager Work with Digital Expert Community to further develop the digital media expertise within the Nordics Hub Follow the media discussion and report on competition and trend alerts Be the voice of the Nordic markets to our regional HQ on the paid digital media activations You are…
You have +2 years of experience from a similar role, preferably from the FMCG industry or medical industry, focus on digital media You have in-depth knowledge of digital media campaign best practices & execution: both awareness and transactional parts Being an expert in media landscape in Nordics is a plus Having content development experience is a plus Having e-commerce experience is a plus You have good communication and presentation skills You are detail oriented, works in a structured manner and well-organized in your daily work You are fluent in English and at least one of the Nordic languages (written and verbally) We are looking for Media Manager to start as soon as possible . The employment is permanent. We are reviewing applications and inviting for interviews on a rolling basis, so do not wait to apply! We welcome everyone to apply for a job at L’Oréal no matter your gender, ethnicity, physical abilities, religion, or sexual orientation.
What’s in it for you?
We offer you great level of responsibility from the very start, challenges and opportunities including an individual career plan, coaching leadership, an extensive catalogue of trainings and e-learnings, competitive personnel benefits, modern offices, and a dynamic and international working environment with engaged and skilled colleagues. Our Nordic organization counts close to 1000 employees based in the four Nordic capitals, Denmark being the Nordic headquarter and counting 500 employees.
Who are we?
Leading the world in beauty and pioneering the world of beauty tech; we are 85,4K employees across 150 countries on five continents and has a unique international portfolio of 35 brands. The Group generated sales amounting to 38,28 billion euros in 2022, and e-commerce accounted for 28% of the Group’s sales. We push boundaries and move fast globally to stay ahead of the game. As market leader, we continuously deliver innovation and digital solutions that can bring beauty to all people around the world. L’Oréal truly embraces entrepreneurship, and you’ll have the chance to conceptualize ideas and bring them to life in an agile way not least through continued digital innovation. Your job will be your own innovation playground.
What we do at L’Oréal always have a big impact. At L’Oréal, we define success as making a positive, conscious impact. We’ve been recognized as the World most ethical company in the world by Ethisphere®. For the seventh time in a row, L’Oréal has been recognized as a global leader in sustainable development by the international non-profit organization CDP® in three areas: combating climate change, sustainable management of water and protecting forests, for the fourth year running. In 2022, L’Oréal was for the 6th consecutive year recognized by the Bloomberg Gender-Equality Index (GEI) for having successfully created an inclusive and equal work environment. We believe diversity fosters creativity and accelerates innovation. To ensure that our products meet the needs of every form of beauty in every culture, our team members must be as diverse and inclusive as the world itself. For us, our job is more than just a job, it is about building a better future for others and our planet.
Freedom to Go Beyond. That’s the Beauty of L’Oréal.
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