Global Associate Brand Director - IcoSema

Global Associate Brand Director – IcoSema As our Global Associate Brand Director, you will have the opportunity to lead, develop and drive the global commercial brand strategy for a new asset within Diabetes, IcoSema, a combination of once-weekly basal insulin (icodec) & once-weekly GLP-1 (semaglutide). Are you motivated by setting the overall commercial brand strategy for a launch in close collaboration with global cross-functional teams and key markets? Do you have experience with developing commercial launch strategies or life cycle management brand, based on strong analytical insights that can be implemented in market fit contexts? Then this might be just the right opportunity for you. About the department
The Global Insulin Portfolio is globally responsible for developing and commercialising the insulin portfolio of both in-market products, as well as driving the launch strategy and execution of two once-weekly assets. The unit is responsible for setting the global direction for the portfolio of brands in collaboration with global, regional and affiliate stakeholders. Driving portfolio strategies, and ensuring strong tactical programs and tools are available to affiliates, are also part of the unit’s key areas of responsibility. You will join the IcoSema marketing team, which consists of driven marketing professionals engaged in leading innovative commercial strategies and launches across the global organisation. The role is based in Denmark HQ, within [xxxxx]’s Commercial Strategy & Corporate Affairs Organisation. The position
As Global Associate Brand Director, your primary responsibility will be to develop and lead a strong commercial brand and positioning strategy as well as the strong messaging platform that is needed for the brand in order to prepare the launch of IcoSema. You will be leading the analytical approach to support your recommendations and be responsible for setting the overall strategic direction for the brand. Currently, phase III clinical programmes are expected to be finalised in 2024 and the commercial team is preparing for launch. In collaboration with your colleagues in global, regional and affiliate offices, you will:
• Lead the development of a strong global brand strategy to ensure impactful launch strategy of IcoSema.
• Lead the situational analysis and key analytical approach to support key strategic rationale across identified focus markets.
• Execute the global brand strategy to key focus markets.
• Drive a strong and simple key message platform and overall global promotional approach based on clinical phase III results.
• Act as the bridge between Global and Operations and work in close collaboration with key markets, including driving the Core Brand Team Qualifications
We expect you to have an academic degree in Business Administration, Economics, Marketing, Medicine, or another relevant field. You hold at least 7-10 years of experience from working in either affiliate marketing teams, global or regional pharmaceutical commercial roles. It is a strong advantage if you have experience from similar work at either local or regional level. You have good understanding of how to develop global strategies and promotional messages that can be executed strongly in operations. To thrive and succeed, we expect you to have solid experience with: • Shaping and delivering global brand strategies based on strong analysis with clear objectives and actions, preferably for a launch brand and anchoring brand work directly into positioning platforms.
• Developing core story and promotional materials based on strong analytical skills to interpret clinical data and turn it into promotional benefits.
• Strong stakeholder management skills and ability to drive complex decision making in a matrix organisation.
• Experience with delivering and leading complex commercial strategies with demonstrated high impact for operations. Above all, we hope to welcome a true team player and a strong commercial brand strategist into this truly exciting and once in a life-time global commercial role and for the right candidate offer an opportunity of a transformative career journey.

Contact
For further information about the role, please contact Vice President, IcoSema marketing, Sedef Hanioglu Tokat, +[xxxxx].

Deadline
2nd June. Please note, applications will be reviewed, and interviews will be conducted on an ongoing basis, so we encourage you to apply as soon as possible.
You do not need to attach a cover letter to your application, but please include a few sentences about why you are applying in your resume or CV. To ensure an efficient and fair recruitment process, please refrain from adding a photo in your CV.
Working at [xxxxx]
At [xxxxx], we don’t wait for change. We drive it. We’re a dynamic company in an even more dynamic industry, and we know that what got us to where we are today is not necessarily what will make us successful in the future. We embrace the spirit of experimentation, striving for excellence without fixating on perfection. We never shy away from opportunities to develop, we seize them. From research and development, through to manufacturing, marketing, market access and sales – we’re all working to move the needle on patient care.