Marketing Manager, St. Julians, Malta (408062)

Croftz is the fastest-growing RegTech firm in Europe and the UK building the most innovative compliance, risk and reporting platform and providing other KYC / due diligence solutions.

We are looking for marketing expert to help drive the organisation marketing demands across Europe, UK and middle east.

Responsibilities:

• Marketing strategy development - collaborate with the team/business to define marketing objectives aligned with business goals
• Campaign management - lead and execute marketing campaigns to engage with current and potential clients
• Business development support - collaborate with the business teams to generate and manage leads and opportunities

Lead Generation:

• Design and implement targeted lead generation strategies leveraging digital channels and collaborative efforts with Croftz sales teams, and partners.
• Implement and manage marketing automation processes to nurture leads through the sales funnel.

Digital Strategy Development:

• Formulate and execute a robust digital marketing strategy aligned with overall business objectives, with a specific emphasis on lead generation.
• Identify key trends and opportunities in the compliance and fraud prevention space to inform strategic decision-making.
• Digital marketing - support the plan and execution of digital marketing campaigns/activities to reach target audiences.

SEO and SEM:

• Optimise website content for search engines to improve organic visibility and generate inbound leads.
• Manage and optimize paid search campaigns to maximize ROI and lead generation.
• Brand management - ensure consistent branding and messaging across all marketing channels.
• Client relationship marketing - develop and implement strategies to nurture existing client relationships.
• Content creation - develop industry-specific content and thought leadership pieces.
• Event management- organise and coordinate client events, conferences, and webinars.
• External supplier relationships - working closely with external creative agencies. to design marketing materials such as brochures and adverts.

Social Media Management:

• Develop and execute social media campaigns across our relevant platforms to enhance brand presence and drive lead engagement: primarily LinkedIn.
• Monitor industry conversations and engage with the community to build brand authority and generate leads.
• Internal comms - creating monthly updates and ongoing communications to the wider business.

Requirements

Personal Requirements:

• Proven experience in B2B digital marketing with a focus on lead generation, preferably within the fintech industry.
• Strong understanding of digital marketing channels, including SEO, SEM, email, and social media.
• Experience in designing and executing successful lead generation strategies, collaborating with sales teams.
• Familiarity with marketing automation tools and CRM systems.
• Ability to leverage technology for marketing efficiency.
• Excellent analytical skills with the ability to interpret data and make informed decisions.
• Exceptional written and verbal communication skills.
• Creative mindset with the ability to think strategically and execute tactically

Experience Requirements:

• 3-4 years Protractor or Mocha or Chai or Jest or Puppeteer or Cypress
• 5 Years - JavaScript
• 3-5 Years - UI automation
• 3-5 Years Web driver I/O
• 3-5 years API testing

Qualifications Requirement:

Minimum Bachelor’s degree in Marketing, MBA Additional Marketing related qualification

Other:

Application received from candidate based in Malta or EU / EEA would be preferred and who can join immediately or willing to relocate to Malta from EU/EEA without any work permit sponsorship

Training provided

On the job and periodic based on skill requirement

Any assistance with accommodation/relocation:

• Relocation support for candidates based in EU/EEA who do not require a work permit in Malta
• Work permit sponsorship for non-EU candidates currently based in Malta physically

Any other benefits:

• Attractive salary
• Private health insurance
• Annual holidays
• Hybrid working

Salary:

Up to €50,000

How will the interviews be held:

• Selected candidates will go through initial screening / interview
• Shortlisted candidates will go through a technical assessment and final interview followed by a final decision and offer.

To apply:

CVs and a covering email are to be sent by email to [xxxxx] and should be written in English. Please quote the vacancy name and number 408062 in your email.

Deadline is 22.06.2024

(from EURES Malta)
Kilde: [xxxxx]